I’m a creative strategist* based in NYC.
*I have experience helping brands reach a wider audience through unconventional, stand-out methods.
Work
See for yourself!
Respective Rave
Client: Respective
Tea Rituals
Client: Us Two Tea
NYU Amazing Race
Client: NYU [SPEC]
4/20 Parachute
Client: Empire
R @ Live Nation
Client: Respective
A little about me
Three years ago I landed myself on a Respective music video set through an artist that went to my school. Since then, I’ve worked my way up from PA to Video Lead to Creative Director.
In 2021, the company was shooting small music videos for local NYC artists. Through my work, I’ve secured clients with global reach (Live Nation, Insomniac, etc.) and lead campaigns that garnered millions of views.
In my role as Creative Director, I’ve taken on the task of repositioning Respective. Whereas previously we advertised ourselves as videographers for hire, our value proposition is now global reach on social, standing out among the noise. I’ve done this through events, pitches, and actual work. We’ve succeeded in assembling a team of the world’s most talented creators, now the challenge is how to package that for brands that need more reach.
We’ve made incredible progress, but we’re only just getting started. Thanks for checking out my work, and please don’t hesitate to reach out with questions or comments.
Cheers,
Greg