NYU’s Amazing Race
For my final project in my Advertising for Social Good class, we were assigned to create a campaign for a community.
NYU’s community felt torn after Covid, so we created a game— by the students, for the students.
NYU is a really difficult school to come into as a freshman. You’re 18, living in a huge city— it’s overwhelming. We wanted to make a non-cheesy game to make lasting relationships.
Students in our class loved the project and we were encouraged to pursue it.