Us Two Tea
Us Two Tea came to my Marketing class with a challenge:
Sales were down. Find the problem and fix it.
Most other students said “make TikToks” or “be better on social,” but that’s stupid and doesn’t address the root of the problem.
Making tea into a ritual was my idea and I made sure the concept was viable. My group and I reached out to local pilates studios to get leads for UTT should they implement our strategy.